Welcome
to Piconland
A film about a potent and iconic cocktail ritual invented by American West immigrants
Piconland COMING to PBS Reno in December!
See it on TV
December 2, 2025 - PBS Reno will be celebrating Nevada’s official state drink by airing Piconland twice in December 2025. Tune in on Thursday, December 11th at 7:30 pm and again on Sunday, December 14th at 5:30 pm. Interested in the story behind the film? Stay tuned after the movie for the Wild Nevada Cast episode featuring Piconland director Mark Maynard as he talks with Wild Nevada Cast host Dave Santina about the making of the film.
Already seen Piconland? Not like this you haven’t! This new version of the documentary includes brand new footage including the making of Ferino Amer and the story behind how the Nevada Legislature made the Picon Punch Nevada’s official state drink!
Join us on a road trip across Piconland.
Reno's Ferino Distillery to Produce Torani Amer
The popular Picon Punch liquor will be made in Nevada!
Dec. 10, 2024 - The Torani beverage company, celebrating its 100th anniversary in 2025, is giving its 60-year-old proprietary recipe for Torani Amer to Reno's Ferino Distillery free of charge. Ferino will take over production of the most popular ingredient of the Picon Punch, the Basque American cocktail found throughout Nevada, California, and Idaho.
The formula (which includes the flavors of bitter orange, cinchona, gentian and mint) will move to Ferino for production in April 2025 and there will be no interruption in availability.
The full press release can be found here:
Torani and Ferino Distillery Partner to Preserve the Iconic Amer Liqueur
The iconic Torani Amer label is a familiar site on the shelf of any bar serving the Picon Punch.
Piconland - Celebrating the Picon Punch cocktail
Discover the Picon Punch
Piconland celebrates the rich history and cultural significance of the Picon Punch cocktail. We invite you to join us on a journey of discovering the camaraderie and comfort found in this unique drink and the places it has been enjoyed throughout the American West.
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